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Digital Marketing Professional

Company: TransLoc Inc.
Location: Morgan
Posted on: November 22, 2020

Job Description:

Digital Marketing Professional *This is a specialist position in digital marketing. Marketing Specialists at TransLoc have a minimum of 4 years experience in their marketing specialty. Job Description: Are you one of those people who always asks: Why? Theres got to be a better way! Then we are looking for you! The TransLoc marketing team seeks a Digital Marketing professional to join our family. You thrive at finding smarter ways to amplify content and are savvy at hacks that drive big results. Youre a marketing powerhouse when it comes to search, PPC, websites and social media. We have a fantastic team of marketers and were excited to add another results-obsessed digital marketer to the mix. You're well-rounded in the crazy world of modern marketing because you had to wear many hats in the past. You pride yourself in writing copy that moves your audiences through our online world while knowing just enough to be dangerous in most digital marketing tools.When you check items off your to do list, you know the real work just started because you are driven to make sure your content gets tons of exposure to delight the right audiences. You always manage projects past completion, measuring results and tweaking for future iterations. You will be in charge of finding new ways to attract prospects through search, website and lead generation activities, converting that traffic into new leads for the business, and driving ways to use marketing tactics and content to enhance the buyer's journey. You have experience working on tight-knit, scrappy marketing teams. Using Hubspot, Wordpress, and a host of other technology partners, you will be constantly testing, iterating and refining our content and marketing strategy to ensure we are getting the most out of our efforts. We are looking for a metrics maniac who is a boss at optimizing our content. Responsibilities: * Own our website, social and video content and assist in ensuring the broader teams marketing efforts are landing and converting * Grow new interest and leads through SEO, PPC, content marketing, optimized site conversion, landing pages, and lead generation content (including offers) * Establish closed-loop analytics to understand how our inbound marketing activity and content turns prospects into customers, and continually refine our process to convert and keep customers * Write a variety of persuasive short-form copy with a deep understanding of the differences in tone, brand voice, audiences and desired results for each channel * Assist in building and managing a rich content calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc) * Leverage technology to enhance business goals; identify areas for improvement, manage tech vendors and budget and drive implementation * Institute test-and-learn methodology to achieve desired results through reporting and through collaborating with marketing, sales and customer reps on their findings * Teach others how to work smarter rather than harder by figuring out new ways to optimize and relaunch existing content to get desired results Requirements * Excellent communicator and creative thinker, with an ability to use data to inform decisions * Highly proficient in timely project management * BA/BS degree in Marketing, Business, Design, Communications or equivalent work experience * Strong writing and communication skills for varied marketing content * 2+ years of recent experience working with Wordpress, Google Analytics, SEO software, HubSpot or Pardot (HubSpot Certified a major plus) * Proficiency in content marketing through digital marketing channels in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers * 4+ years of experience on an agile, fast paced marketing team or in an agency setting * Prior lead acquisition, SEO, PPC, web, and social marketing experience * Wordpress and web design basics * Eye for design - ability to create branded mockups for social and website (Canva basics) Nice to have: * HTML/CSS * Experience with CRM systems, ideally with * Basic knowledge of Adobe Creative Suite (Illustrator, InDesign and Photoshop) preferred * Transit industry knowledge * SaaS Industry knowledge * Experience with reporting, creating dashboards, pivot tables, weekly reports, and graphs * Achieved the HubSpot all-in-one marketing platform certifications or had extensive marketing automation experience with other tools Benefits TransLoc is a mission-driven company, committed to our people-first philosophy and high-performance work culture. We work hard, play hard, and want to nurture our employees to reach their highest potential. That's why we provide competitive compensation packages, generous benefits (ranging from medical, dental, vision and more) and a progressive work environment.

Keywords: TransLoc Inc., Salt Lake City , Digital Marketing Professional, Advertising , Morgan, Utah

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