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DTC Social Media Specialist

Company: growve
Location: Salt Lake City
Posted on: February 21, 2021

Job Description:

Company Overview Founded in 2006 and focused on natural wellness, beauty and lifestyle, Growve has become the market leader in multiple dietary supplement and personal care categories. We specialize in world-class innovation with major focus areas like unique delivery forms and propriety ingredients. To help support our rapid growth, we are expanding our team. Apply today! Social Media Specialist Job Overview The Social Media Manager is responsible for development and execution of Growve's collection of brand's social media strategy. This includes daily content on a variety of platforms, amplification of brand identity and social presence, and growth of our community across all platforms. This person will plan & prep a social calendar unique to each brand and aligned with current events and social trends. Additionally, the Social Media Manager will coordinate execution efforts with a team to make sure all needed design, implementation, and optimization is done in relation to each brand's focus and social strategy. The position is for our St. Petersburg, FL office and will report to the Director of DTC Marketing. Candidates for this role will have strong analytical skills to measure and adjust efforts to maximize brand exposure, account traffic, and have a keen emphasis on engagement on our social platforms. They are a savvy writer (both short and long form) able to pick up a unique brand voice and visually creative or work to optimize (sometimes create) one for a brand when needed. They have experience with funnels and flows beyond a social media account's 4 walls and is able to effectively attract new followers and bring current followers into owned media using a variety of tactics. They will also be working to create, grow, and manage a community of members (customers/followers) to continue engagement with our brands in these virtual communities. They will work with a team to carry out these actions with unique content beyond custom product imagery, promotions, etc. The candidates for this role will have a knack for creating content people are anxious to share and engage with. Objectives and Responsibilities --- Strong social media platform skillset: Strategic understanding of Facebook, Instagram, Pinterest, YouTube, TikTok, LinkedIn (for B2B). --- Ability to implement and track exposure and engagement metrics both natively and outside these various social channels. --- Build out & execute social campaigns strategically according to strategic initiatives/goals, promotions, and other content channels cadence. --- Pitch & develop new content categories and ideas --- Work in partnership with the team to develop engaging, interactive & informative social media content. --- Creating images, videos, GIFs, and interactive pieces of content specific to each social platform's best use cases. --- Engage with followers and create Direct Message campaigns to bring to other owned media platforms. --- Engage with all paid content's reach to cultivate a healthy brand-to-prospect relationship on various social ads (personality in the comments is key!) --- Help with search for influencers and coordinating with to execute various campaigns for growth and promotions. --- Develop & maintain a library of content with metrics for future campaign strategy. --- Implement a tangible and consistent process to keep up with social trends, channel shifts, and new content strategy. Skills and Qualifications --- 1-3 years of experience in social media (building out your own brand/product counts!) --- Strong writing skills and knowledge of what type of copy works for each social platform. This is not a 1-to-all posting role. You must have a deep understanding of what type of copy increases engagement, I.E. Instagram vs Facebook or Facebook vs Pinterest. --- A prolific self-starter is a must. This role requires a lot of find the answer mentality. --- Proficient in Photoshop is a must. This person will have design help but needs to be very comfortable in Photoshop or a similar design platform for images. --- Somewhat proficient in video-design. This person does not need to be a designer but knows their way around creating clips with previously shot content. --- Strong ability to repurpose content at scale using various tools. --- Experience with branded content is a plus. --- In-depth knowledge of the latest best practices, tools, and trends on social media platforms, as well as sponsored/partner content protocols (Facebook, Facebook Live, Instagram, Instagram Stories, IGTV, Instagram Live, Pinterest, YouTube, etc.) --- A team player looking to grow beyond social --- Enthusiastic spirit. We're a fun team and need someone who brings energy with them each day. --- Experience with building landing pages using tools like Clickfunnells, Zipify Pages, or equivalent is a plus. --- Experience with building and managing ManyChat flows is a plus. Additional Details & Benefits --- Fulltime with competitive pay, DTO (paid/discretionary time off) health benefits package --- Casual company environment, with a work hard/play hard culture --- Corporate offices located in downtown St. Petersburg, FL and Salt Lake City, UT - This position could be remote for the right person. --- Please send resume along with cover letter highlighting experience, as well as interest in this position Full time position with competitive pay, DTO (paid/discretionary time off) health benefits package. Notice to Recruiters - We prefer candidates that apply directly rather than through recruiters. Recruiters must contact the Human Resource Department prior to submitting a resume and may not contact hiring managers without Human Resource permission. This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time. PM20

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Keywords: growve, Salt Lake City , DTC Social Media Specialist, Advertising , Salt Lake City, Utah

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