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Head of Marketing Sciences
Job ID: 24060

Company: Analytic Recruiting
Location: Salt Lake City
Posted on: April 11, 2021

Job Description:

Global brand and communications company seeks a Head of Marketing Science to lead a team of advanced analytics experts to drive research methodology and impact major business decisions for global clients. This is a hands-on executive role requiring proficiency with advanced predictive modeling and quantitative research methods including - but not limited to - conjoint analysis, segmentation and clustering, multivariate statistics, driver analysis, etc. using SAS, SPSS, Python or R. The Head of Marketing Science will work with internal leadership as well as senior level client partners and will serve to advance the intellectual capital of the firm and improving its portfolio of analytic tools to solve business problems. Position can be based on Salt Lake City, UT (preferred), Los Angeles, Seattle, Chicago or New York City. Competitive comp package as well as relocation assistance (if needed) is offered REQUIREMENTS:

  • BS or MS in statistics, econometrics, predictive analytics or related field
  • At least 10-15 years of analytics experience in marketing research
  • Client and team leadership
  • Expertise in most of the following:
  • Segmentation and targeting (clustering)
  • Factor analysis and other multivariate techniques
  • Conjoint, discrete choice and MaxDiff (Sawtooth)
  • Optional: data visualization tools, machine learning, SQL/Python/database
  • Proficiency with SPSS, R and/or SAS. Expertise in Python and or SQL nice to have
  • Knowledge of data visualization tools like Tableau, business objects, etc.
  • Marketing research methodology:
  • A strong ability to take a brief and create a compelling plan for analytics
  • Being able to support projects all the way from survey design to reporting
  • Experienced in modelling respondent level brand survey data and connecting to other key datasets
  • Pitching and reporting expertise
  • Creative storytelling from complex data KEYWORDS: marketing science; market research; brand research, advanced analytics, modeling; leadership

Keywords: Analytic Recruiting, Salt Lake City , Head of Marketing Sciences
Job ID: 24060, Advertising , Salt Lake City, Utah

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