Media Planner

Company: MRM
Location: Salt Lake City
Posted on: January 16, 2022

Job Description:

MRM is seeking a Media Planner to join our media team. We offer an environment that is challenging, creative, collaborative and supports individual professional development. MRM offers an exciting opportunity to learn about marketing across sectors and program types (awareness, engagement, conversion-driving), while increasing depth of experience in key focus areas.

The Media Planner will drive day-to-day management of paid media campaigns based on assigned accounts. This role is required to implement media strategies, working closely with the Media Supervisor and/or Associate Media Director and Associate Media Planners, as well as cross-functional teams (Account Management, Strategy, Creative and Analytics) and media partners and publishers to plan and buy media based on client objectives and goals. Plans are heavily digital (display, programmatic, social, search, video, audio and native), along with some traditional media (print, OOH, email/newsletters).

He/she is required to learn and know the procedures and processes of the day-to-day management of media campaigns, spearhead communication with media partners and publishers, and ensure successful executive and optimization of campaigns for best performance results. We are seeking individuals who are dependable, proactive, curious and willing to learn!

What You'll Do

Media Planning & Buying - 50%Lead RFP creation and review of partners/sites, compile proposal analysis and drive partner Spearhead and contribute to creation and presentation of media specific documents such as media plans, objectives and strategy decks, and other related functions.Collaborate with Assistant Media Planners, Senior Media Planners and/or Media Supervisor and Associate Media Director for strategy and plan development.Employ MRM's suite of planning, evaluation and buying tools and resources for application/analysis into competitive landscape, target digital consumption support, plan development and execution, and reporting.Oversee accuracy of plan details and insertion orders within internal systems to reserve advertising space.Participate in team brainstorms to kick off planning and consideration set development.Monitor trends, tools, opportunities and applications, namely within the digital space, and appropriately apply that knowledge.Ensure collaboration with cross-functional teams during planning process and execution, including Account Management, Project Management, Analytics, Strategy and Creative teams.

Campaign Management & Execution - 20% Oversee trafficking and site tagging, ensuring all first- and third-party trafficking is properly implemented.Issue specs documents and ensure all materials are received and processed accordingly.Oversee creation of campaign post launch information (i.e., screenshots, links and placement information) to demonstrate proof of placement for clients.Work alongside Associate Media Planner on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety.

Reporting & Analysis - 20% Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client.Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications.Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown.Use learnings drawn from data to effectively optimize campaigns.

Relationship Management - 5% Through effective verbal and written communication, develop and maintain strong mutually beneficial relationships with cross-functional partners, i.e. Account Management, Strategy, Analytics, Creative, Project Management, as well as clients and partners/vendors.Effectively manage up and down, collaborate with Media Supervisor and/or Associate Media Director in day to day account activities, status and deliverables.
Mentorship - 5% Contribute to development and training across new Media team members.Delegate and provide real time feedback to direct report(s).

Who You Are Interested in the digital landscape and a desire to innovate and keep up with trends.Motivated and eager to learn.A strong team player, willing to roll up your sleeves.A left and right brain thinker.A strong collaborator and communicator.An independent worker with strong time management and organization skills.A problem solver with foresight and the ability to develop creative solutions.Detail oriented with commitment to follow through.Nimble and flexible to succeed in a fast-paced environment.An advocate for and supporter of diversity, equity and inclusion.
Preferred Skills & Experience 2+ years of experience in digital planning and/or buying experience.Basic knowledge of various channels (video, display, programmatic, social).Familiarity with marketing principles, analytics and concepts.Confidence within Microsoft Office Suite.Experience with a third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred).
MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way to allow for greater collaboration and velocity - all in the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia-Pacific.

MRM is an agency where the most important relationships we build are inclusive ones, and that inclusivity must extend not only to one another, but also to our clients, partners and communities. We are guided by our codified Blueprint for Diversity, Equity and Inclusion that drives our strategy to ensure our workplace is one where everyone is treated with dignity, respect and fairness - where we celebrate who we are and how we identify. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it's in the act of living our daily lives.

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

Keywords: MRM, Salt Lake City , Media Planner, Advertising , Salt Lake City, Utah