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Social Media, Marketing, & Content Creator Manager

Company: Fisher Group LLC
Location: Salt Lake City
Posted on: May 16, 2022

Job Description:

Job Description Vinyl Outlet (Fisher Group LLC), a leading B2C provider in the world of vinyl crafting, based in Salt Lake City, is looking for an experienced Social Media Manager & Content Creator to work alongside internal teams to oversee the day-to-day management of their website and social media channels. The successful candidate will take the lead in the implementation of a new content strategy, focused heavily on the creation of inspirational crafting ideas, and useful hints and tips, which they will be responsible for marketing via both paid and organic channels. Activities range from the creation of blog posts and social media content, to monitoring and reporting on the site---s analytics, producing product upload spreadsheets, designing web banners and devising multi-channel digital marketing campaigns. This role is a full-time position, reporting directly to the General Manager and Marketing Director, the primary focus of the role is to drive customer acquisition and engagement to meet financial goals and objectives. Key Responsibilities: -- Work with Senior Management team to develop sales & marketing strategy for Vinyl Outlet -- Utilize website, email, PPC, social media and other digital means to identify and acquire new customers -- Develop project-based content to drive customer engagement with particular focus on seasonal and topical activity to drive traffic and sales both online and in-store -- Coordinate with vendors to ensure new and timely product introductions -- Provide monthly reporting & commentary to the management team -- Provide a quality experience in day-to-day interaction with customers and vendors -- Updating of website content, including products, information, and design -- Monitoring and updating of all social media channels -- Working with an ecommerce platform, with Big Commerce experience a considerable advantage -- On board and engage social media ---influencers--- to drive increased traffic to Vinyl Outlet -- Attention to detail, organization, and the ability to manage multiple projects at a time Education and Experience: Degree in eCommerce or Digital Marketing is preferred -- An understanding of SEO best practices -- Experience of paid digital advertising, email marketing, Google Analytics and Ad-words -- Knowledge of basic HTML and website structures -- Working knowledge of the Adobe Creative Suite, photography and video production would be a considerable advantage -- Strong knowledge of Blogging, social media, and content marketing with the ability to create various types of content (blogs, videos and social media posts) from scratch -- Exceptional writing and communication skills -- An interest in the craft market Benefits/Wage: Medical, Dental, Vision, Life, Disability, FSA, 401(k), Holidays, and PTO. Salary plus Quarterly Bonus

Keywords: Fisher Group LLC, Salt Lake City , Social Media, Marketing, & Content Creator Manager, Advertising , Salt Lake City, Utah

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