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Copywriter

Company: MRM McCann
Location: Salt Lake City
Posted on: August 7, 2022

Job Description:


Tracking Code


14592-094


Job Description



COPYWRITER

The first job of a copywriter is to have ideas, to see the world in a new way, and to share that unique vision with consumers through writing that they immediately understand. The copywriter will be the trusted consultant on matters of language and must be able to devise original, strategically sound and persuasive copy that is in line with client-approved direction, working with art resources where appropriate. The copywriter demonstrates a wide breadth of abilities from long form to headlines to calls-to-action to brand manifestos, has excellent grammar and spelling skills, and is able to respond positively to feedback from the client and re-draft copy to meet their comments, while retaining the impact of the copy.

Responsibilities:


  • Attends briefing sessions and discusses brand, selling strategy and purpose of the brief with the appropriate members of the brand/project management teams
  • Helps present layouts and storyboards to Creative Director for approval
  • May, on occasion, present layouts and storyboards to client for approval
  • Stays abreast of trends, talent, competitive advertising and target mindset
  • Contributes to new business pitches
  • Where necessary, challenges preconceptions and proposes alternative approaches or solutions that more effectively achieve the objectives identified in the brief
  • Works with an Art Director, Creative Director or alone, if necessary, to create appropriate concepts
  • Can tell compelling stories
  • On approval of concept by account team and client, prepares full copy documents
  • Provides writing support and expertise on a wide variety of media
  • Expresses thorough understanding of client's business as well as their competitor's
  • Manages own time and output in line with deadline and budgetary requirements of the job
  • Brainstorms and develops creative concepts that are on strategy
  • Presents work internally to creative and account teams
  • Shadows senior-level creatives as they present work to clients
  • Collaborates with account, social media, UX and editing teams


    Education and Experience:

    • 3+ years of experience within digital marketing or a comparable industry
    • Portfolio is required to demonstrate creative skills
    • Demonstrated judgment and imagination for the creation of an advertisement
    • Experience with online content (websites, email, banner ads, social media, etc.)
    • Experience with print pieces is a plus
    • Experience in emerging platforms
    • Motivated, self-starter with an action orientated and can-do attitude
    • Capable of juggling multiple projects, sticking to deadlines and ensuring high-quality error-free output


      At MRM, Relationship is our middle name.

      We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.

      MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.

      Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

      If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

      Ideas power everything
      We're Better Together
      We'll figure it out
      Complexity can be managed
      It only counts if we deliver
      Technology is magic

      MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way to allow for greater collaboration and velocity - all in the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia-Pacific.

      MRM is an agency where the most important relationships we build are inclusive ones, and that inclusivity must extend not only to one another, but also to our clients, partners and communities. We are guided by our codified Blueprint for Diversity, Equity and Inclusion that drives our strategy to ensure our workplace is one where everyone is treated with dignity, respect and fairness - where we celebrate who we are and how we identify. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it's in the act of living our daily lives.

      We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.





      Seniority Level
      Mid-Senior level


      Industry

      Marketing and Advertising



      Employment Type
      Full-time


      Job Functions

      Marketing
      Public Relations






      Job Location


      Salt Lake City, Utah, United States


      Position Type


      Full-Time/Regular

Keywords: MRM McCann, Salt Lake City , Copywriter, Advertising , Salt Lake City, Utah

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