Marketing Director - Personal

Company: growve
Location: Salt Lake City
Posted on: April 10, 2021

Job Description:

Company Overview
Founded in 2006 and focused on natural wellness, beauty and lifestyle, Growve has become the market leader in multiple dietary supplement and personal care categories. We specialize in world-class innovation with major focus areas like unique delivery forms and propriety ingredients. To help support our rapid growth, we are expanding our team. Apply today!

Brand Marketer - Personal Care
Job Overview
We are looking for a talented and motivated Brand Marketer - Personal Care to lead our company's personal care and cosmetic brands. The position with report to the company's Chief Marketing Officer. The successful candidate must possess excellent leadership qualities, with the ability to maximize the talents of their team. As the Marketing Director, you will manage the brand management team and work closely with the sales/creative departments to deliver engaging brand and product content that meets the expectations of our customers. You should be extremely creative, dedicated, and possess excellent written and verbal communication skills. The ideal candidate will have an intuition, passion, and flare for the natural personal care/cosmetic marketplace.

Objectives and Responsibilities
--- Develop and grow the company's portfolio of personal care and cosmetic products, both in revenue and product offering
--- Manage and facilitate an omni-channel strategy, achieving presence and growth on Amazon (plus other third-party e-commerce partners), direct-to-consumer and retail
--- Uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
--- Oversee and grow the personal care marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
--- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
--- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer


Daily and Monthly Responsibilities
--- Lead the development of marketing plans working closely with management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products
--- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
--- Manage conception, development, and implementation of marketing plan and strategies, new product concepts, and promotional programs to drive interest and sales
--- Hold regular meetings with cross-functional teams to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
--- Assemble and manage the personal care brand/product management team


Skills and Qualifications
--- Bachelor's degree in marketing (MBA a plus)
--- 5+ years of related experience including managing natural health and/or beauty products
--- Years of experience creating and managing marketing/advertising campaigns at all phases: from developing objectives, strategy, and execution briefs, as well as overseeing implementation, timeliness and budget
--- Understanding and past experience implementing integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
--- Experience creating and launching new brands and products
--- A consumer-focused attitude and perspective
--- Ability to manage multiple projects at once, and communicate effectively in speech/writing
--- Content creation, SEO and PPC experience
--- Strong drive for results
--- Ability to collaborate with cross-functional teams, analyze problems and create a solution

Additional Details & Benefits
--- Fulltime with competitive pay, DTO (paid/discretionary time off) health benefits package
--- Casual company environment, with a work hard/play hard culture
--- Corporate offices located in downtown St. Petersburg, FL and Salt Lake City, UT
--- Please send resume along with cover letter highlighting experience, as well as interest in this position
1. Full time position with competitive pay, DTO (paid/discretionary time off) health benefits package.
Notice to Recruiters - We prefer candidates that apply directly rather than through recruiters. Recruiters must contact the Human Resource Department prior to submitting a resume and may not contact hiring managers without Human Resource permission.

This description is not intended to be an exhaustive list of responsibilities and qualifications.
The position, duties, and qualifications are subject to change at any time.



PM20 PI132171540

Keywords: growve, Salt Lake City , Marketing Director - Personal, Executive , Salt Lake City, Utah