Vice President, Media Director- MRM

Company: MRM McCann GmbH
Location: Salt Lake City
Posted on: April 9, 2021

Job Description:

MRM is seeking a strong leader, collaborator and mentor for our quickly growing media team. We offer an environment that is challenging, creative, and supports individual professional development, where all team members interface with account services, strategy, creative, social and analytics teams on a daily basis and gain exposure to a wide variety of marketing programs due to a well-established "sharing" culture. The candidate will lead the media practice for the MRM West office across large, global brands. All digital media strategy, planning and buying for these clients is managed by media teams, made up of cross-channel planners and subject matter experts (e.g., social, search, programmatic). As the strategic lead for the office, candidates must have a successful track record of developing innovative channel strategies that make use of data and tech to stimulate and cultivate interest in clients' products/services, among many types of stakeholders, and potentially, over long periods of time. As the team lead, mentoring, collaboration, project management and tenacity are prized (and expected) attributes, having a ripple effect that impacts our entire team. RESPONSIBILITIES:

• Develop trust and confidence among senior clients and with internal department heads
• Mentor 10+ team members
• Articulate overarching strategic vision for the practice and clients
• Ensure quality, creativity and integrity of all services provided, as well as timely delivery
• Review performance and co-develop plans to optimize, within the media team and beyond
• Optimize existing processes and documentation
• Stay updated on marketing trends, as well as the client's category and competitors
• Consistently delight clients with new ideas, ranging from tactical to game-changing QUALIFICATIONS:
  • 10+ years in media
  • 6+ years with heavy digital media focus Experience with:
    • Full journey support
    • A mix of B2C and B2B experience
    • Brand-building and direct-response goals
    • Complex problem-solving - demonstrated use of data & tech to drive performance
    • Programmatic buying - video, display, native; self-service, managed service
    • Variety of performance measurement types - e.g., awareness trackers, brand impact studies, digital media metrics, media mix analyses, et al.
    • Brand safety, viewability and bot fraud solutions
    • New business
    • Soft Skills:
      • Ability to see the big picture, complemented by superb attention to detail
      • Exceptional verbal/written communication
      • Strong mathematical and analytical skills
      • Technical understanding
      • Patient and goal-oriented mentoring
      • Tools & Software:
        • Media ad serving, tracking and analysis
        • Social media management platform a plus
        • Media Research (ComScore MediaMetrix or other)
        • Media R/F Planning (ComScore R/F or other) a plus
        • Site-side tracking platforms (Google Analytics or other) a plus At MRM, Relationship is our middle name.-- We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people. MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people. Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world? If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)
          • Ideas power everything
          • We're Better Together
          • We'll figure it out
          • Complexity can be managed
          • It only counts if we deliver
          • Technology is magic MRM is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies. We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

Keywords: MRM McCann GmbH, Salt Lake City , Vice President, Media Director- MRM, Executive , Salt Lake City, Utah