Senior Product Marketing Manager

Company: Forethought
Location: Salt Lake City
Posted on: April 10, 2021

Job Description:

Founded by a team of Facebook, Dropbox, Qualtrics, and LinkedIn alumni in 2017, Forethought's mission is to "bring out the genius in every human and every workflow". We build AI agents that make every team within an enterprise more efficient and productive. Our first AI, Agatha, supercharges customer support to Solve, Triage, and Assist with support issues. Forethought has raised over $27M in VC funding from top-investors including New Enterprise Associates (NEA), Ryan Smith, Ashton Kutcher and Guy Oseary's Sound Ventures, Sean "Diddy" Combs, LL Cool J, and the CEOs of Robinhood and Carta. In 2018, Forethought launched and won at TechCrunch Disrupt -- the world's most prestigious startup competition -- and was featured in Forbes 30 Under 30. We are tackling a growing $30B+ market, fueled by the global demand for intelligent workflows, and we're assembling a world-class team to help us get there. -- We're looking for a world-class Product Marketing Manager to help us shape the future of how we talk about AI. What You'll Be Doing

• Become a subject matter expert in the Forethought product.
• Develop a strong understanding of Artificial Intelligence, Machine Learning and Natural Language Processing.
• How you will be measured:
• Helping increase the win rate of our sales organization through:
• Well articulated Case Studies
• Guiding the content writing agenda
• Field Marketing
• Website Messaging
• Analyst Relations
• Partner Enablement Content
• You will be partnering closely with our content writer to develop exciting, high quality materials that drive awareness, engagement and product adoption.
• Partner with our Digital Demand Generation team to optimize landing pages and keywords to drive online traffic with the help of Google adwords, LinkedIn ads, Facebook ads and more.
• Partner with our pre-sales engineering team to craft compelling product demos for our sales teams.
• We also expect that you will be leading the product marketing function. At first this will be an individual contributor role but as you define excellence in this role we would like you to build out the Product Marketing team.
• Work across several aspects of marketing from branding and positioning to targeted outreach and strategy, Go-to-Market strategy, campaigns, advocacy, events and communication.
• Work cross-functionally with internal stakeholders including product, user experience, design, analytics, creative and leadership, to drive product roadmaps, strategy and execution.
• Leverage marketing insights to better understand our customers and represent the voice of the user.
• Implement an up-to-date brand presence in all approved media.
• Improve layouts, web pages, graphic designs for existing promotions. What You'll Need
  • 8+ years of experience in Product Marketing, Product Management, or related areas.
  • Located in or willing to relocate to our office in San Francisco, CA or Lehi, UT
  • Strong knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
  • Strong desire to work closely with the Sales, Partnerships, Demand Gen, and Product teams.
  • Ability to write and perform under pressure and with time constraints.--Strong project management skills and scrappy ability to go find information needed to make content compelling.
  • Excellent analytical skills and surprising inquisitive (journalistic) ability to find answers.
  • Ability to explain complex concepts using simple metaphors, tools, and language.
  • Experience in AI/ML and/or Customer Support highly preferred.

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