Sr. Director Marketing Analytics (Remote within US)

Company: Snap Finance
Location: Salt Lake City
Posted on: June 25, 2022

Job Description:

Snap Financeis reinventing how everyday Americans and even those with credit challenges gain easy access to the things they want and need. As a fast-paced, technology-focused consumer financing platform, weve helped over 3 million customers access the things they wantandneedsuchas car repair, tires, appliances, and household furniture with our simple lease-to-own and loan options.
We are looking for a Marketing Analytics leader to work directly with the Chief Risk and Analytics Officer (CRAO) to drive growth with analytical rigor. This is a highly visible role that is the core of enabling marketing innovation and technology. In this role, you will champion Snaps next stages of growth. You will establish and lead a high performing team of analysts
The Job
The Sr Director Marketing Analytics manages enterprise-level customer and marketing analytics. This role is generally characterized by moderately high levels of organizational scope, technical complexity, relational complexity, and a high level of independent decision making. This position will provide customer-centric thought leadership and on-going stewardship for the enterprise in support of the Revenue and Marketing teams.
The successful candidate will have experience in developing the technical infrastructure needs for the team and will partner with product and technology to bring that roadmap to life. This will include developing data models and data cleansing needs for the organizations customer data and related data to provide insights.
As a Sr. Director you will be responsible for leading the efforts in developing and applying advanced analytics methodologies to our existing datasets to unlock insights for the organization and creating insights into how the customers interact with Snap across channels. Expertise in both online and offline analytic channels and techniques are required. Additionally, this role is responsible for developing KPIs to measure customer performance and identify opportunities and celebrate successes.
In this role, you will also partner with different departments and vendors to acquire new data sources as needed to answer business questions. With an extensive range of data, they will serve as a resource for Marketing and the Revenue leadership teams to share, analyze, and evaluate data in support of decision-making across the organization.
Finally, the successful candidate will design and build measurement plans to demonstrate impact of different tactics, be responsible for the testing and learning process for the enterprise to ultimately increase the LTV of our customer base.
Support other business needs as needed.

Skills/Knowledge

Strong analytical and communication skills. Ability to analyze data to identify issues, trends, or exceptions to tell a story, drive improvement of results and solutions.
Highly numerate with ability to use and evaluate data to identify opportunities, drive powerful customer experiences and impactful communications plans.
Highly creative and organized approach to work, balancing idea generation with actionable execution.
Record of experience in the design, implementation, measurement and management of customer experience + LIFECYCLE programs preferred.
Must possess a deep working knowledge of the application of enabling technologies (marcom stack) for customer experience / LIFECYCLE / digital media / CDP etc.
Able to operate comfortably at the strategic level but also must be hands-on when required to ensure effective execution of all programs, particularly at the early stage.
Extensive experience in statistics, structured / unstructured data analysis & predictive modelling.
Experience with enterprise data visualization/dashboard tools (e.g. Tableau, Rconnect, DOMO, Sisense)
Experience building and leading high-performing teams
Commitment to working with shared leadership and in cross-functional teams
Experience creating and delivering executive presentations on complex subjects
Ability to juggle multiple projects effectively & strong bias for action and a getting things done attitude.
Experience in statistical analysis & managing specialized analytics teams
Experience working with relational databases. SQL & Python are needed

You

10+ years of progressive experience and responsibility in a consumer driven organization, preferably in a fast paced, competitive, multi-channel business.
10+ years demonstrated experience in analytics or execution of multi-channel marketing (LIFECYCLE, Web, Digital, Social)
10+ years of managing / working with multiple and diverse data sets for analytics
10+ years in advanced analytics / modeling techniques for marketing and business optimization
5-7 years managing direct reports (must have experience managing FTE preferred)
5 + years of professional experience in strategic planning and consumer marketing, relationship marketing, LIFECYCLE and digital marketing (SEM/SEO, email, targeted display, social).
5+ years analyzing media, web/digital, direct marketing, promotions and strategic initiative efforts across the company

Why Youll Love It Here

Unlimited PTO
Competitive medical, dental & vision coverage
401K with company match
Company-paid life insurance
Company-paid short-term and long-term disability
Legal coverage and other supplemental options
Pet insurance, free snacks, and fun events
A value-based culture where growth opportunities are endless

More
Snap values diversity, and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Learn more by visiting our website at www.snapfinance.com
California Residents please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice

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Keywords: Snap Finance, Salt Lake City , Sr. Director Marketing Analytics (Remote within US), Executive , Salt Lake City, Utah