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Director Of Sales

Company: Sonesta Hotels
Location: Salt Lake City
Posted on: June 25, 2022

Job Description:

The Director of Sales (DOS) develops and implements the sales strategy of the hotel to ensure that occupancy, average daily rate, and market share goals are achieved. The DOS will work directly with the Executive Team to identify specific strategies and tactics to drive revenue according to the hotel's seasonal demand. The DOS will work with Sonesta's Marketing, Revenue Management, and Sales teams to leverage national brand strategies at the local level.

  • Deliver on the promise of Sonesta Service in all interactions with guests and clients. Manage according to the Sonesta G.U.E.S.T. standards and instill a passion for customer service in all associates of the hotel.
  • Develop and maintain relationships with key clients in order to produce extended stay room sales by regularly selling hotel rooms through direct client contact at their place of business.
  • Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction. Create room allocation and pricing strategies for all Local Negotiated Accounts, and collaborate with the General Manager and Regional Revenue Manager for counsel as needed.
  • Achieve budgeted revenues and personal/team sales goals, and maximize profitability within all areas of responsibility. Participate in the preparation of the annual departmental operating budget, the hotel sales, and marketing plan, and other assigned financial plans that support the hotel's overall objectives. Produce regular reports and sales forecasts.
  • Work as part of the senior leadership team of the hotel to positively impact the effectiveness of the operation of the hotel.
  • Independently create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, and increase business volume during off-peak periods. Monitor sales activities and performance to ensure actual sales exceed the established revenue plan.
  • Analyze current/potential market and sales trends. Coordinate all activities to maintain and increase revenue and market share through added business volume and increased rates.
  • Coordinate with other hotel-level departments to facilitate services agreed upon by the Sales Office and prospective clients.
  • Develop and maintain positive relationships with officials and representatives of local community groups. In coordination with General Manager, serve as hotel representative for media-related inquiries and refer sensitive matters to Corporate Communications as necessary.
  • Prepare Weekly/Monthly reporting on account, individual, segment, and tier production.
  • Act as "Manager on duty" as required.
  • Perform other duties as assigned.
    • Two years of previous hotel sales experience is strongly preferred.
    • Previous background from the extended stay industry preferred.
    • Ability to speak, read, and write fluent English; other languages beneficial.
    • Professional verbal and written communication skills.
    • Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances.
    • Ability to prioritize and organize work assignments.
    • Problem-solving, reasoning, motivating, organizational and training abilities.
    • Experience with Microsoft Office, Opera, and Automated Sales Systems preferred.
    • Ability to travel including some overnight travel is required.
    • Valid driver's license required.
    • Frequently standing up, bending, climbing, kneeling, and moving about the facility.
    • Carrying, lifting, or pulling items weighing up to 25 pounds.
    • Frequently handling objects and equipment.
      Additional Job DescriptionBenefitsSonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:
      • Medical, Dental, and Vision Insurance
      • Health Savings Account with Company Match
      • 401(k) Retirement Plan with Company Match
      • Paid Vacation and Sick Days
      • Sonesta Hotel Discounts
      • Educational Assistance
      • Paid Parental Leave
      • Company Paid Life Insurance
      • Company Paid Short Term and Long Term Disability Insurance
      • Various Employee Perks and Discounts
        Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.

Keywords: Sonesta Hotels, Salt Lake City , Director Of Sales, Executive , Salt Lake City, Utah

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