Paid Search Manager II
Company: Parks, Experiences and Products
Location: Salt Lake City
Posted on: August 7, 2022
Job Description:
Job Summary : As a Paid Search Manager II for Disney Parks,
Experiences & Products (DPEP), you will lead strategy development,
campaign execution, analysis, and reporting for some of the most
recognizable brands in the world. The objective of this position is
to develop search engine marketing and other content discovery
channel initiatives to meet business goals. This role is an expert
in Google Ads and Microsoft Ads while also having a solid working
knowledge of YouTube. You will report to the Customer Engagement
Manager III - Paid Search. Responsibilities :
- Develop and manage the multi-campaign strategy for a DPEP
property for several search and content discovery channels
- Perform daily management of multiple large-scale Paid Search
and Auction Media campaigns which include launches, budget
management, bid management, tracking and reporting, and beta
program testing
- Lead testing and innovation efforts across our team
- Develop presentations and showcase results and important
insights to executives and other company partners
- Manage the daily tracking process to ensure spending and
performance levels are pacing to meet expectations
- Manage projects based on urgency and importance
- Develop and distribute detailed reports that summarize the
performance of your assigned accounts
- Work with the team to establish processes to improve
performance for our partners
- Stay current on the Search & Programmatic Media industry and
propose and implement new ideas to enhance campaign tactics
Qualifications :
- 5+ years managing search engine marketing for a high volume
consumer website
- Excellent working knowledge of Paid Search marketing
- Data analysis experience and ability to translate results into
actionable insights
- Knowledge in the following interfaces and tools: Google Ads,
Google Ads Editor, Microsoft Ads, Microsoft Ads Editor, Adobe
Analytics
- You have strong communicative abilities and experience
presenting to senior leadership
- Experience using third-party bid management tools such as
Google SA360, Adobe Ad Cloud, or Skai Additional Information:
Benefits and Perks: Disney offers a rewards package to help you
live your best life. This includes health and savings benefits,
educational opportunities and special extras that only Disney can
provide. Learn more about our benefits and perks at
DPEPMarketing
Keywords: Parks, Experiences and Products, Salt Lake City , Paid Search Manager II, Executive , Salt Lake City, Utah
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