Paid Search Manager

Company: MRM
Location: Salt Lake City
Posted on: August 7, 2022

Job Description:

Paid Search ManagerSalt Lake City, Utah/Remote MRM is looking for a Paid Search Manager to develop, execute, and optimize high-performing and innovative paid search campaigns for some of the world's most recognizable global brands. The ideal candidate will balance an intricate understanding of the role of search in customers' buyer journeys with tactical platform expertise and operational excellence. Leveraging their subject matter expertise and best-practice engagement strategies, this individual will work alongside a team of digital marketing and advertising professionals and be responsible for campaign design, setup, day-to-day program management, contributing to the development of performance insights, and optimizing campaigns to achieve business targets.The ideal candidate is a thought leader, self-starter, and strong communicator with a bias for action and accountability. She/he can demonstrate a proficiency in the use of data both in the activation of strategies as well as to make decisions. Responsibilities

• Research-based strategic planning and design of large-scale enterprise paid search campaigns
• In-platform setup, execution, and optimization of campaigns across search engines including Google and Bing inclusive of bid management, budget management, and program expansion
• Serve as subject matter expert on and liaison to the major search networks
• Obsess over results, specifically the consistent iteration necessary to discover the right combination of platforms, targeting, keywords, copy, and landing pages that will maximize the achievement of client business targets.
• Partner with the analytics team on learning agendas, testing, optimizing, and disseminating insights.
• Build relationships with integrated media team members and media partners to educate and collaborate on impactful opportunities on search engines.
• Write and test search ad copy.Required Experience --- 5-7 years of experience in search engine marketing-emphasis on large enterprise --- Bachelor's degree in marketing, communications, business, statistics, or related field --- Experience managing large-scale paid search campaigns across the major platforms including Google and Bing. --- Experience with implementation and management of tagging and tracking code generation --- Strong understanding of major search engine platform algorithms, ad products, and optimization levers --- A relentless desire to monitor and optimize to performance objectives --- Strong presentation skills including storytelling and executive presence --- Ability to make sense of data and manipulate it via tools like Excel --- Self-starter with drive to succeed in a quickly changing business environment --- Comfortable with ambiguity and proven ability to have impact and influenceAt MRM, Relationship is our middle name.We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)Ideas power everythingWe're Better TogetherWe'll figure it outComplexity can be managedIt only counts if we deliverTechnology is magicMRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way to allow for greater collaboration and velocity - all in the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia-Pacific.MRM is an agency where the most important relationships we build are inclusive ones, and that inclusivity must extend not only to one another, but also to our clients, partners and communities. We are guided by our codified Blueprint for Diversity, Equity and Inclusion that drives our strategy to ensure our workplace is one where everyone is treated with dignity, respect and fairness - where we celebrate who we are and how we identify. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it's in the act of living our daily lives.We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

Keywords: MRM, Salt Lake City , Paid Search Manager, Executive , Salt Lake City, Utah