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Director of Growth

Company: Kodiak Cakes
Location: Park City
Posted on: September 23, 2022

Job Description:

Who are we?

Kodiak Cakes is a fast-growing natural food company located in the scenic Rocky Mountains of Park City, Utah. Our journey with food began by restoring the tradition of whole grain flapjacks from the American frontier. In the process, we discovered that foods made closer to nature are not only more wholesome but taste better and are packed with clean energy. We rely on that clean energy from nature to fuel our active, outdoor lifestyle in the mountains.

We make the best-selling whole grain flapjack mix in the nation and also sell toaster waffles, baking mixes, oatmeal, and syrup at a number of retailers. We're expanding rapidly as our business continues to grow year-after-year and need to build our team with people that share our passion for the outdoors, bring industry experience, thrive in an entrepreneurial culture, and want to make an impact on the front lines of the food revolution. We believe that eating real food closer to nature, being active outdoors, and preserving local nature will bring back that old, balanced partnership with the wild that our forebears forged out on the frontier. We embrace the spirit of the Kodiak - a pristine wilderness with a rich ecosystem - and we rely on that spirit of the Kodiak to inspire the work we do, the food we eat, and the way we play.

What will this position do?

The Director of Growth is a position on the marketing team that leads the execution for digital advertising Kodiak. This role plays a critical part in acquiring new households and staying top-of- mind with our consumers to keep them coming back. The Director of Growth is responsible for Kodiak's full-funnel digital marketing execution from awareness, to consideration, to conversion and retention. Reporting into our VP of Digital Commerce, this role will work closely with the rest of the Digital Commerce team, our Executive team, Sales, Brand Marketing, Product Marketing, and Creative teams to coordinate efforts for omnichannel campaigns and new product launches.

Responsibilities include:

  • Establishing a process for planning and executing year-round campaigns
  • Plan, execute, and optimize digital paid media campaigns on social and digital channels including Facebook, Google, CTV, OLV, Programmatic Display, Amazon DSP, Email, SMS, etc.
  • Collaborate with the Marketing peers on development of integrated Marketing campaigns, i.e., Shopper, Social, Experiential, Influencer and management of Brand website/Social pages
  • Track, measure, and generate regular reports tying in period-over-period growth and performance against historical/platform benchmarks
  • Optimize and scale campaigns, implementing strategic creative and audience A/B testing
  • Execute full-funnel campaigns by targeting and tracking consumers throughout the customer journey
  • Research and test new advertising channels while constantly re-evaluating the efficiency of ad spend
  • Implement effective customer acquisition, and retention tactics
  • Manage advertising budget and plan campaigns, accordingly, spending in the most effective and efficient ways
  • Analyze retail sales data to identify retail sales lift from digital media spending
  • Manage agency partners to guide the strategy and execution of our programmatic buying
  • Coordinate with the Creative Team and Content Strategist to plan and develop creative content for ads
    What are we looking for?

    We are looking for somebody that has ample hands-on experience with all aspects of performance marketing. You will need to be able to think both analytically and creatively to be successful in this role. You will be responsible for planning, launching, and optimizing ad campaigns across multiple advertising channels. You will also work with our creative team to develop creative assets for advertising. It is crucial that this candidate thrives in our entrepreneurial company culture where change is constant, growth is immense, and opportunities abound. You will need to be a self-starter, problem-solver, and self- accountable.

    Required:
    • 10+ years of experience managing digital advertising and email marketing for a brand
    • Expert in full-funnel marketing techniques and an in-depth understanding of the customer journey
    • Growth mindset with a relentless desire to always be improving
    • Proficient all aspects of digital advertising including CPC, Facebook, Google, CTV, OLV, programmatic
      media buying, etc.
    • Experience leveraging analytics to optimize performance
    • Comfortable using data to communicate results and refine strategies
    • Organized and able to generate reports to tell a clear story
    • Strong ability to manage multiple long-term and short-term project
    • Quick learner, analytical thinking and able to rapidly acquire and apply skills
    • Understands the role that creative plays in successful advertising
    • Strong people skills and ability to effectively manage conflict
    • Proficient in Microsoft Office, especially Excel & PowerPoint
    • Bachelor's degree
      Preferred:
      • Performance marketing experience in CPG industry
      • Basic understanding of coding and tag/pixel placement
      • Experience with omnichannel analytics
      • Natural foods industry experience
      • Experience with performance marketing aggregators and API integrations
        What else do I need to know?

        This role is based in our headquarters near the ski slopes and mountain trails of Park City, Utah. Currently our team has the option to work remotely 4 days a week. We offer competitive compensation and benefits that include:
        • Health/vision/dental plans
        • 401k match
        • Relocation assistance
        • Annual performance bonus
        • Active lifestyle allowance
        • A company fleet of mountain bikes and other equipment
        • All-you-can-eat flapjacks
        • Flexible vacation
        • Early-out Fridays
        • Maternity/paternity leave
        • Casual dress code
        • A variety of other Kodiak-unique perks

          Recognized by Inc and Utah as one of America's best places to work, we are known for our unparalleled work environment - a fun and authentic atmosphere where wins are celebrated, collaboration is king, work is balanced with life, and every individual makes a deep impact. We proactively search for ways to develop each individual along their career path here at Kodiak and beyond.

          We are all inspired and committed to creating natural, authentic food with superior taste to fuel a healthy, active lifestyle. We feel encouraged by some of the trends in food today and believe that with a concerted effort we can make an enormous impact in building momentum for natural, better-for-you foods. We invite you to apply to join our team and leave your legacy on the future of food.

          At Kodiak Cakes, we are committed to a truly inclusive culture that encourages, supports, and celebrates what makes each of us unique. We bring our full authentic selves to work and leverage our diverse backgrounds, experiences, and perspectives to drive value for the company and to live out its mission.

Keywords: Kodiak Cakes, Salt Lake City , Director of Growth, Executive , Park City, Utah

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