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Director, Demand Generation (Remote)

Company: Experlogix
Location: Salt Lake City
Posted on: September 25, 2022

Job Description:

Job DescriptionSalary: Experlogix, a global leader in CPQ (Configure, Price, Quote) and Document Automation Solutions, is looking for an experienced Director of Demand Generation to develop and oversee the implementation of effective demand-generation programs, leveraging proven marketing and sales tactics.Your primary responsibilities will revolve around leading both conceptualization and execution of demand generation plans and activities. Youll be in charge of developing the companys multichannel demand generation strategies and expected to cooperate with internal and external contributors to help them with strategy implementation.Required Skills- An ideal candidate for this role must be knowledgeable about B2B Marketing, SEO and outbound/inbound sales teams (BDR/SDR) and must have demonstrated experience in the industry, as well as excellent interpersonal skills. Other skills and experience include:

  • Managing demand creation by planning, developing, overseeing the implementation, and optimizing the appropriate demand generation programs and schemes
  • Determining and monitoring the KPIs for different demand generation activities and initiatives
  • Tracking and measuring the effectiveness of the executed demand generation campaigns
  • Identifying the best ways to improve the existing demand generation strategies
  • Managing and optimize the companys advertising budget allocation, striving to increase revenue through effective inbound and outbound tactics
  • Experience being responsible for a BDR team as part of the demand generation team. Currently an outsourced function, with a desire to move in house after a successful, repeatable strategy has been creating.
  • Overseeing the creation of outbound messaging, strategies and metrics for eventual internal team
  • Implement an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales
    • Overseeing the companys social media presence and developing data-driven social media strategies to improve engagement, when necessaryQualifications-
      • Bachelors degree in a marketing- or business-related field
      • 3 to 5 years of experience in B2B Marketing, Customer Acquisition, and Content Strategy
      • Excellent communication and leadership skills
      • Analytical and problem-solving mindset
      • Cooperative approach and willingness to work both as an individual and a team member
      • Ability to perform a thorough research of target groups and marketing trendsFind Your Passionat Experlogix!At Experlogix, we strive to create a culture ofdedicated and engaged team members with astrong organizational commitment. We emphasizegrowth and place people in careers, not jobs,with opportunities to grow both personally andprofessionally. See why we were named a Top 10Dynamics Marketplace solution by Microsoft and asone of the best software and service companies inthe Silicon Slopes!Our CompanyExperlogix is a rapidly growing and award-winning leaderin Configure, Price, Quote (CPQ) technology, specializing infully integrated quote and order automation solutions for theMicrosoft Dynamics, Salesforce, and NetSuite platforms. We have physical offices in the US, Canada, Belgium, and the Netherlands along with remote team members around the world.Our Benefits Medical, Dental, and Visioninsurance Life Insurance Voluntary Disability insurance HSA/FSA accounts 401(k) with company match Teledoc virtual health Health advocate Paid holidays and PTO Flexibility with accountability Casual dress

Keywords: Experlogix, Salt Lake City , Director, Demand Generation (Remote), Executive , Salt Lake City, Utah

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