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Marketing Technology Product Manager

Company: Workday
Location: Salt Lake City
Posted on: November 25, 2022

Job Description:

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team
The Marketing Technology team operates as the implementer and stewards of the technology that equips our Marketing team. Our work impacts workmates and the public alike, and ranges from traditional engineering challenges to broad, multi-organizational problem solving efforts. We seek excellence in all that we do, ensuring that our solutions are not only effective externally - but also empower the marketers who use them!

About the Role

We are looking for a driven, passionate Product Manager for our Marketing Technology team. This role will help shape and execute on the vision, implementation, and day-to-day enablement of Marketing technology products. This role will also have a specific focus on Event Tech and play a key role in the success of all our internal and external events driven by Marketing. Individuals will work with various teams across the Organization, such as Marketing, Sales, Business Technology, as well as external vendors to drive the impact that technology can have on our overall business. This role will work to remain up-to-date on current technologies and best practices in order to empower others, push the organization, and take individual action on new capabilities to solve real marketing challenges.


  • Partner with Events, Field, IntegratedMarketing on the identification and implementation of technologies relevant to digital events - such as Rainfocus, Aventri, ON24, Braindate, Jifflenow and other relevant event technologies.
  • Rapidly build expertise around technologies to be able to enact new benefits, articulate technical details, and share new requirements across the organization.
  • Craft and execute a vision for the products you own based on the Marketing priorities.
  • Collaborate and partner with the various teams across marketing to understand their campaigns, strategies to define and implement how the products they own can help the business.
  • Build and maintain analysis and reporting processes that define success and measure the health of new technologies and initiatives.
  • Develop and maintain documentation, training, and other materials based on technology requirements and solutions.

    About You

    You will support the current event-tech stack and evolve the stack to drive better experience for our event attendees and for the event Marketers. You will partner with your stakeholders to manage the technology, integrations behind the tech stack to power a seamless experience for our users.

    Basic Qualifications
  • 8+ years in a Technical Product Manager, Program Manager or Consultant role for a technical space; event experience preferred.
  • 5+ years of experience in various Marketing technologies such as Rainfocus, Kaltura, Aventri, Braindate, Marketo, SFDC, Drift, or relevant alternatives.
  • Proven history leading multiple projects / initiatives cross functionally.
  • Proven experience to break down complex ideas into sizable portions, communicate those clearly, and execute on them.
  • Proven project and time management skills, with a practiced ability to adapt to change.

    Other Qualifications
  • Strong verbal and written communication skills, including excellent analytical, collaborative skills.
  • Familiarity with Marketo integrations, Privacy and Analytics related technologies
  • Agile development practices
  • Experience with Workfront, Jira, or other task/bug tracking systems


    As a federal contractor, Workday is requiring all new hires to verify that they are fully-vaccinated against COVID-19 within 72 hours of beginning employment with Workday, consistent with applicable law. Workday is an equal opportunity employer. Candidates who are not vaccinated due to a sincerely held religious belief, medical reasons, or other legally-protected reason should contact to explore what, if any, reasonable accommodations or exemptions Workday is able to offer.

    Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

    Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

    Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

Keywords: Workday, Salt Lake City , Marketing Technology Product Manager, Executive , Salt Lake City, Utah

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