Marketing Technology Product Manager
Location: Salt Lake City
Posted on: November 25, 2022
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When
our founders met at a sunny California diner, they came up with an
idea to revolutionize the enterprise software market. And when we
began to rise, one thing that really set us apart was our culture.
A culture which was driven by our value of putting our people
first. And ever since, the happiness, development, and contribution
of every Workmate is central to who we are. Our Workmates believe a
healthy employee-centric, collaborative culture is the essential
mix of ingredients for success in business. That's why we look
after our people, communities and the planet while still being
profitable. Feel encouraged to shine, however that manifests: you
don't need to hide who you are. You can feel the energy and the
passion, it's what makes us unique. Inspired to make a brighter
work day for all and transform with us to the next stage of our
growth journey? Bring your brightest version of you and have a
brighter work day here.
About the Team
The Marketing Technology team operates as the implementer and
stewards of the technology that equips our Marketing team. Our work
impacts workmates and the public alike, and ranges from traditional
engineering challenges to broad, multi-organizational problem
solving efforts. We seek excellence in all that we do, ensuring
that our solutions are not only effective externally - but also
empower the marketers who use them!
About the Role
We are looking for a driven, passionate Product Manager for our
Marketing Technology team. This role will help shape and execute on
the vision, implementation, and day-to-day enablement of Marketing
technology products. This role will also have a specific focus on
Event Tech and play a key role in the success of all our internal
and external events driven by Marketing. Individuals will work with
various teams across the Organization, such as Marketing, Sales,
Business Technology, as well as external vendors to drive the
impact that technology can have on our overall business. This role
will work to remain up-to-date on current technologies and best
practices in order to empower others, push the organization, and
take individual action on new capabilities to solve real marketing
- Partner with Events, Field, IntegratedMarketing on the
identification and implementation of technologies relevant to
digital events - such as Rainfocus, Aventri, ON24, Braindate,
Jifflenow and other relevant event technologies.
- Rapidly build expertise around technologies to be able to enact
new benefits, articulate technical details, and share new
requirements across the organization.
- Craft and execute a vision for the products you own based on
the Marketing priorities.
- Collaborate and partner with the various teams across marketing
to understand their campaigns, strategies to define and implement
how the products they own can help the business.
- Build and maintain analysis and reporting processes that define
success and measure the health of new technologies and
- Develop and maintain documentation, training, and other
materials based on technology requirements and solutions.
You will support the current event-tech stack and evolve the stack
to drive better experience for our event attendees and for the
event Marketers. You will partner with your stakeholders to manage
the technology, integrations behind the tech stack to power a
seamless experience for our users.
- 8+ years in a Technical Product Manager, Program Manager or
Consultant role for a technical space; event experience
- 5+ years of experience in various Marketing technologies such
as Rainfocus, Kaltura, Aventri, Braindate, Marketo, SFDC, Drift, or
- Proven history leading multiple projects / initiatives cross
- Proven experience to break down complex ideas into sizable
portions, communicate those clearly, and execute on them.
- Proven project and time management skills, with a practiced
ability to adapt to change.
- Strong verbal and written communication skills, including
excellent analytical, collaborative skills.
- Familiarity with Marketo integrations, Privacy and Analytics
- Agile development practices
- Experience with Workfront, Jira, or other task/bug tracking
As a federal contractor, Workday is requiring all new hires to
verify that they are fully-vaccinated against COVID-19 within 72
hours of beginning employment with Workday, consistent with
applicable law. Workday is an equal opportunity employer.
Candidates who are not vaccinated due to a sincerely held religious
belief, medical reasons, or other legally-protected reason should
contact email@example.com to explore what, if any,
reasonable accommodations or exemptions Workday is able to
Pursuant to applicable Fair Chance law, Workday will consider for
employment qualified applicants with arrest and conviction
Workday is an Equal Opportunity Employer including individuals with
disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your
connection at Workday about our Employee Referral process!
Keywords: Workday, Salt Lake City , Marketing Technology Product Manager, Executive , Salt Lake City, Utah
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