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VP of Marketing

Company: Consumer Products, Salt Lake City, UT
Location: Salt Lake City
Posted on: July 13, 2018

Job Description:

Company was recently awarded as one of Utah's 100 Fastest Growing Companies. COMPANY is seeking an experienced Vice President of Marketing who will provide senior leadership in all facets of the marketing side of the company. This position will be responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets. This person will plan and execute short and long-term strategies for continued success in a fast paced, high growth environment for our 9 beauty brands. The VP of Marketing will lead and develop the marketing team and serve as an integral member of the Executive Leadership team. The successful candidate will ideally have worked in the beauty industry previously and be familiar with various distribution models, including: eCommerce, direct sales, retail, and wholesale distribution. This person will be both a strong customer advocate and a protector of business resources and revenue. Most of all, the manager will exercise their leadership skills to build and inspire high performance teams. Company Description: COMPANY is the largest supplier of professionally installed hair extensions in North America. The company also offers other professional beauty and lifestyle products COMPANY sells through a carefully developed network of over 45 professional beauty distributors in more than 1,300 stores throughout the US and Canada, as well as direct to consumers; the company also operates a B2B e-commerce distribution platform for other health and beauty product manufacturers. Established in 2004 and headquartered in Salt Lake City, Utah with operations in Salt Lake City, Utah and Fort Lauderdale, Florida. COMPANY is dedicated to providing its customers with the highest quality products while also providing unmatched service and value. Responsibilities: Leads and oversees multiple facets of marketing initiatives: including marketing strategic planning, brand development, digital strategies, advertising strategies, video production, social media, B2B and B2C marketing, sales enablement and more. Work with other leaders and teams to reach business unit goals. Report directly to the CEO and ensure marketing initiatives align with overall company objectives. Manage annual marketing budget. Develop and implement a marketing plan for all 9 beauty brands that supports Company's overall growth strategy. Responsible for the overall direction of the marketing team Oversee marketing relationships with each brand manager to ensure articulation and consistency of desired brand imaging. Qualifications: Strong background leading and developing a successful marketing team. Experience building and implementing a strategic marketing plan across print, digital and social channels. Exceptional eye for quality in marketing collateral. Driven by the prospect of building high-quality worldwide known brands. Ability to adhere to tight deadlines while never sacrificing quality. Must be a world-class collaborator and contributor. Strong analytical skills with ability to implement successful change and manage long term programs. Strong verbal, written and interpersonal skills. Ability to collaborate with internal and external business partners and companies A minimum of a B.S. or B.A. degree or equivalent experience is required Experience in developing and managing budgets, strategies and processes as well as implementing them

Keywords: Consumer Products, Salt Lake City, UT, Salt Lake City, VP of Marketing, Executive, Salt Lake City, Utah

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