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Marketing Brand Manager/Managed Care Product Manager

Company: Myriad Genetics Inc.
Location: Salt Lake City
Posted on: August 17, 2019

Job Description:

OverviewMyriad Genetics is seeking a Product Manager to join our Managed Markets team. The primary responsibility of the Product Manager is to contribute to the execution of the Managed Markets strategic plan by managing key product lines. With oversight from the Director of Market Access and Reimbursement, the Product Manager will work cross-functionally to deliver strategies and tactics for the payer industry.Responsibilities

  • Market Evaluation
  • Identify and complete voice of customer research
  • Monitor reimbursement landscape
  • Create, develop, and implement product plans that meet our customers' needs
  • Product Strategy
  • Formulate, monitor, and adhere to brand(s) strategic plan
  • Develop brand positioning and customer value messaging
  • Product Tactical Plan
  • Develop and execute tactical marketing plans
  • Manage brand marketing budget
  • Lead brand teams
  • Work cross-functionally to finalize and introduce individual tactics
  • Track timelines and pertinent progress to ensure usage and customer relevance
  • Market and Customer Communication
  • Lead the creation and development of promotional tactics and marketing collateral
  • Collaborate with Payer Market leadership in message and collateral development
  • Strengthen brand value and awareness within different customer segments QualificationsBachelor's degree is mandatory; MBA or relevant advanced degree is preferred.At least 4 years' experience in healthcare marketing preferred Experience is desired in brand management, strategic plan development, relationship building, execution of tactical plans, and cross-functional workLeadership and development of other marketing personnel is not required; yet, is experience that will be helpful in the position.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; talk; or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.PI112643080

    Company Description:

    Myriad Genetics, Inc. (Nasdaq: MYGN) is a leading molecular diagnostic company making a difference in patient---s lives through to discovery and commercialization of transformative molecular diagnostic products that assess a person---s risk of developing disease, improve diagnosis, predict disease progression and guide therapy. We believe in improving the healthcare management of patients by providing physicians and patients with critical information across multiple medical specialties that addresses unmet medical needs. With fiscal year 2015 annual revenue of approximately $700 million and more than 2,000 employees, Myriad is focusing on strategic initiatives, including growing our existing markets, launching new products, and expanding our global presence to take advantage of significant long-term growth opportunities.

Keywords: Myriad Genetics Inc., Salt Lake City , Marketing Brand Manager/Managed Care Product Manager, Executive , Salt Lake City, Utah

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