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Director, Product Marketing

Company: WorkFront
Location: Lehi
Posted on: November 11, 2019

Job Description:

Workfront has fast become the leading SaaS enterprise work management software vendor and our growth is through the roof. We help individuals and team leaders do their work more efficiently, manage workflows and projects more effectively, and truly collaborate with their teams. Workfront is seeking a Director of Product Marketing who will be responsible for driving product marketing to achieve product, economic, and market leadership goals. This Director of Product Marketing is an important member of the Workfront team with key responsibilities including the development of product-led go-to-market strategies (including launches) and driving the execution of the product marketing plan in collaboration with the marketing, sales, and customer experience teams.

In this role, you will direct go-to-market strategies and plans that leverage product positioning, packaging, and pricing to attain product business goals. You will develop product messaging, guide product demo development, create buyer personas and understand the buying process, and enable the business with market and competitive intelligence for your product. You will also ensure successful product launches through the product launch process in collaboration with the launch manager and representatives from engineering, product
management, solutions marketing, demand generation, sales, education, and customer success teams. You are driven by leading and serving in great teams and challenging yourself to do great work to accomplish company goals. Ideally, you ve been successful before doing this for an enterprise SaaS solution. We re searching for someone that is proactive, collaborative, influential, and able to easily scale from strategy to execution. You get things done, and you do it right meaning you live and reflect Workfront s company values. You influence others in order to get things done, and are able to achieve goals with minimal supervision.

This position is located in Lehi, Utah.

Job Responsibilities

* Develop the product go-to-market plans and lead the execution to achieve business goals

* In-house and external expert on your product and the product market, helping define the market size, competitive landscape, and reasons why we win/lose

* Create clear and concise positioning and messaging for your product

* Work closely with product management, solutions marketing, demand gen., PR, sales, and customer success teams to increase market awareness, understanding, and presence to build pipeline and revenue

* Leverage product packaging and pricing to drive business strategy and results

* Conduct gap analysis on competitor offerings

* Develop insight and understanding of the buyer personas and buying process to inform product plans

* Collaborate with pre-sales engineering team to develop high-impact product demos

* Develop sales tools including product-oriented white papers, presentations, collateral, website material, and competitive analyses for external use with customers

* Work with corporate marketing on PR and analyst relations programs

Skills and Experience

* BA/BS degree in business management, strategy, economics, marketing, computer science; MBA preferred

* 5-10 years of related experience in enterprise SaaS product marketing or product management

* Experience managing a team

* Background in work management / resource management preferred

* Skilled in developing and leveraging positioning & messaging, monetization strategy, and communications within enterprise SaaS markets

* Experience engaging with press and analysts

* Excellent abilities in presenting, writing, research and quantitative analysis

* Ability to engage in constructive debate, understand different points of view, and articulate direction to a wide audience including executives, team leaders, and individual contributors

* High intellectual curiosity and emotional intelligence required

* landscape, and reasons why we win/lose

Additional Information

Individuals seeking employment at Workfront are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Workfront is not accepting unsolicited assistance from recruitment agencies for this employment opportunity. All resumes submitted by recruitment agencies to any employee at Workfront via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Workfront. No fee will be paid in the event the candidate is hired by Workfront as a result of the referral or through other means.U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Workfront are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, and you are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Keywords: WorkFront, Salt Lake City , Director, Product Marketing, Executive , Lehi, Utah

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