Web Dev Lead
Location: Salt Lake City
Posted on: January 16, 2022
The Company You'll Join
At Carta we create owners and make private markets liquid.
We live in a world where some people live on the equity stack and
enjoy exponential wealth growth and preferential tax treatment;
others live on the debt stack and may work their entire lives for a
company and retire only with the cash they've managed to save from
their paychecks. Our contribution to solving the wealth inequality
problem is moving people from the debt stack (payroll) to the
equity stack. By making it as easy to issue equity to employees as
it is to put them on payroll, we can create more owners.
At Carta, we are helpful, transparent, fair, and kind. We are
relentless executors, unconventional thinkers, and masters of our
Learn more about our Series G fundraising round here .
The Team You'll Work With
Carta's Marketing team is responsible for a major chunk of our
business's accelerating growth. We do it by building useful systems
that give us good information about our audiences, which we use to
create valuable interactions with everyone in the venture capital
ecosystem-from students working on their first business idea to
serial founders scaling their second unicorns, and all the way up
to the most respected investors. Composed of various functional
teams, audience teams, brand leaders, editorial, and product
marketing, the overall Marketing team handles a ton of complexity
at scale and velocity.
The Problems You'll Solve
We're no longer a scrappy early-stage startup (even though we still
act like one on TV), and now we need a best-in-class web presence
team to build a best-in-class marketing site and experience for our
users. You'll build that team. Working most closely with Brand,
Demand Generation, and Editorial, you'll help us select tools,
frameworks, and people that will carry us into the future by
building a new website on a stack of your choosing and then owning
ongoing maintenance and development through the next phase of our
lifecycle and beyond.
Here's What We Need You To Do
- Lead the rebuild, content migration, testing, and launch of
carta.com on a new CMS from step one.
- Help us discover the talent and resource gaps we'll need to
fill for you to be most effective. More devs? A data scientist? A
UX designer? It's up to you to build this team.
- After we launch, you and your team will work with stakeholders
to update, improve, and maintain the site for maximum impact across
all technical and business concerns, including reliability,
integration with other systems, data collection/analytics,
performance, and user experience.
- Over time you and your team will be responsible for working
with many diverse groups (including Growth Product, Data, and
Product/Engineering) to better integrate the marketing site
experience with the platform experience. That will mean building
interactivity, improving user identification capabilities,
personalizing the site experience for identifiable visitors, and
making smoother paths to whatever the user wants to do.
- Evaluate, select, and manage whatever tools and frameworks you
think are best for a website. Most of Carta engineering uses React,
but you'll have flexibility if you want it.
- Work with all the website stakeholders to develop a modern
stack that gives appropriate access to everyone. We all need to
move fast, so we're counting on you to help us accelerate our
- Partner with Brand, Demand Generation, and Editorial to balance
user experience with Carta's business needs as we seek to
communicate most effectively with everyone in our audiences. The
Impact You'll Have
You'll carry Carta's website and brand into the future. Serving our
website visitors with wonderful experiences is the key to our
continued growth, and your team will represent the work of the
Marketing, Editorial, and Brand teams to users. Your team's work
will multiply Carta's success in lead generation, brand perception,
customer satisfaction, and user experience. Above all, you'll have
built a website other marketing teams (and their devs) admire.
You're a full-stack engineer with well-informed opinions. You
realize that many technical decisions are tradeoffs, and you're
cognizant of the potential for any given tradeoff to create
friction for one of your many stakeholders. You want to make sure
every stakeholder is as happy (and as unblocked) as they can be-but
the site is your baby, and you want it to have its best shot at
You've been around the block. You've run projects and teams, even
if you don't have management experience. You're interested in
developing your project management and team building skills.
- 4+ years of experience as a full-stack web dev, with at least
one year handling a team's project management.
- A history of thoughtful tool selection, ideally including
- Familiarity with React. Carta's engineering teams are generally
React-heavy, so being able to integrate your stack with the rest of
our tools will be very important.
- An understanding of the many, many consumers of website
- Experience working at either a growth-stage SaaS company or a
media company. Ideally, your experience includes working with
websites that have many pages, page types, interaction points, and
- Experience working with a website whose purpose includes lead
and revenue generation.
- (Bonus points for:) Experience designing and working with
data-collection systems for user behavior and website
performance-and making that information available to teams like
Customer Success, Marketing, Sales, and Editorial.
We are an equal opportunity employer and are committed to providing
a positive interview experience for every candidate. If
accommodations due to a disability or medical condition are needed,
connect with us via email at firstname.lastname@example.org . As a company,
we value fairness, helpfulness, transparency, leadership and build
our teams around these values. Check out our careers page to get to
know us better as you think about your next step at Carta.
Keywords: Carta, Salt Lake City , Web Dev Lead, IT / Software / Systems , Salt Lake City, Utah
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