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Marketing Specialist

Company: RealSource
Location: Salt Lake City
Posted on: June 12, 2021

Job Description:

Marketing Specialist


RealSource Management is seeking a Marketing Specialist to support its growing residential portfolio. Working as a part of the Marketing Department under the strategic direction of the Vice President of Marketing, the individual will be responsible for the daily development and execution of marketing programs.

The Marketing Specialist will partner with team members to ensure marketing efforts align with overall business strategies. This person will demonstrate a strong passion for driving company results and reputation. They must be team-oriented and collaborative, but also be willing to wear a variety of hats within the department.


  • Corporate office at 2089 Fort Union Blvd, Salt Lake City, UT 84121.
  • Candidates from Salt Lake City and/or Wasatch Front area of Utah preferred.


  • From $40,000 and up based on experience.
  • Includes paid time off and holidays.
  • Competitive benefits with health insurance options and matching 401k plan.

About RealSource Management

  • The company has received the Residential Satisfaction award from SatisFacts two years running and has ranked in the top 25 Multifamily Best Places to Work in the U.S.
  • With operations from Colorado to the Carolinas, and over 5,000 apartments in its portfolio, RealSource is poised for expansion.
  • Four new projects are underway with new developments planned for Nevada, Utah, Colorado, and Florida.
  • RealSource has been in operations since 1989 and has a strong track record within the real estate industry.
  • We pride ourselves on creating an employee-first culture that is welcoming to all associates.

Essential Duties & Responsibilities

  • Work as a collaborative member of the RealSource Management marketing team, always striving for excellence.
  • Manage the brand's online presence and coordinate online creative / content development, ensuring alignment of all web initiatives.
  • Manage online campaigns via Google Ads, internet listing sites (ex:, Zillow, etc.) and other channels to drive interested audiences to RealSource Management communities.
  • Manage social media campaigns across various platforms.
  • Review and update property websites and drive traffic and conversion.
  • Continuously create, monitor, and analyze sales & marketing data reports to drive data-based decisions with key stakeholders.
  • Enhance competencies in marketing campaigns and processes to drive results.
  • Create, edit, and maintain multi-channel digital marketing calendars for multiple entities.
  • Recommend best practices while navigating in a high-growth, fast-paced organization.
  • Other duties as assigned.

Additional Skills & Competencies

  • Excellent written and verbal communication skills, including creative marketing copywriting and editing.
  • Knowledge of Google Analytics and marketing web platforms.
  • Deep understanding of full range of online marketing acquisition programs and media alternatives.
  • Proficiency with Microsoft Office. Computer proficient: MS Office skills including Word, Excel, PowerPoint, and Outlook; Windows OS.
  • Outstanding organizational, marketing communications and interpersonal skills.
  • Aptitude to compile performance analytics and adjust campaigns appropriately to drive engagement and outcomes.
  • Minimum two years of experience in general marketing, social media, and online/digital/search marketing.
  • Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
  • Ability to communicate results to management and in a fast-paced environment.
  • Ability to identify problems, create solution and implement with proven results.
  • Ability to adapt to change management and evolution of position/responsibilities.
  • Strong interpersonal communication skills

Education & Experience

  • Bachelor's degree from four-year college or university; or five to seven years' related experience and/or training; or equivalent combination of education and experience.
  • Knowledge of multifamily rental industry preferred but not required.
  • Prior corporate experience a plus.
  • Ability to multi-task in a fast-paced environment.
  • Travel up to 25%.

Physical Requirements

  • Constant need for visual acuity in small detail, beyond arm's reach, peripheral, depth perception, and the ability to adjust focus.
  • Constant need for talking and hearing to communicate with internal and external customers.
  • Constant need to simultaneously use hand, wrist, and fingers to operate standard office equipment.
  • Frequent need for sitting, stooping, kneeling, and/or crouching in order to access files and/or standard office equipment.
  • Stand or walk or sit alternatively depending on the day's needs. Estimate 25% of time is spent standing or walking and 75% sitting at a desk.

Equal Opportunity

  • The company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements.
  • We comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Keywords: RealSource, Salt Lake City , Marketing Specialist, Other , Salt Lake City, Utah

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