Video Production Specialist

Company: England Logistics
Location: Salt Lake City
Posted on: June 12, 2021

Job Description:

Overview

The Video Production Specialist focuses on the creation and production of a wide array of engaging digital marketing and communications pieces across a variety of channels for internal and external use. This position must have experience in shooting video and in video editing that engages and caters to several different target audiences across all of England Logistics divisions and service offerings. In addition, the Video Production Specialist consistently demonstrates a positive and hardworking attitude, a continuous commitment to personal and process improvement and the ability to build strong partnerships, one employee and one customer/carrier at a time, and by working in accordance with ELs COACHTeam core values.

Results/Success Metrics

• Pitches, develops, and completes digital projects within established timeframes.
• Delivers high-quality and unique creative that drives engagement and helps meet business goals.
• Conducts regular and scheduled analysis of videos for effectiveness, and reports out and acts on results.
• Demonstrates strong interpersonal skills working with a variety of internal customers over a number of unique service offerings with varying target audiences.
• Ensures brand consistency across all materials so they meet established EL standards of appearance, content and style.
• Effectively performs all other duties, as assigned.

Key/Lead Performance Indicators (Responsibilities and Day-to-day Effort and Activity)

• Supports and collaborates with marketing team and other departments in organizing and executing engaging video campaigns.
• Plans, creates and coordinates videos on digital channels, including social media, website, etc.
• Brainstorms and develops ideas for creative videos and digital assets to enhance and grow the companys brand.
• Monitors ELs video performance and analyzes metrics to create both short and long-term optimization recommendations.
• Researches and remains current on emerging tools, trends and platforms to develop strategies and best practices for potential implementation company wide.
• Attends company functions and events to record and/or photograph proceedings for future use in collateral, website updates, social media posts, etc.
• Provides marketing support for internal events as needed.
• Utilizes established project management tool to ensure effective collaboration with team members, project ownership and achievement of deadlines.

Role Criteria

• BS/BA in marketing, communications, video/media production, or related field with at least two years of marketing or creative experience in a business environment. Experience may be considered in lieu of education requirements.
• Advanced knowledge and experience with the Adobe Creative Suite Video Editing software in a business role required (will be asked to submit a portfolio of previous work)
• Well-versed in video production and editing in Final Cut Pro, Adobe Premiere or iMovie as well as photography and digital photo editing.
• Ability to work effectively with and direct others to produce high quality video and commercial productions.
• Experience effectively collaborating with internal customers to generate ideas that meet their specific needs.
• Experience developing and executing digital video strategies to align with audience behaviors, goals and key messages with calls to action to drive engagement.
• Demonstrable experience creating videos in a professional capacity utilizing established brand guidelines.
• Proven success in the utilization of imagery and tone to engage a variety of target audiences.
• Ability to handle multiple projects simultaneously and work well under tight deadlines.
• Ability to work effectively, manage expectations, and interact with a wide range of constituencies in a diverse community.

Keywords: England Logistics, Salt Lake City , Video Production Specialist, Other , Salt Lake City, Utah