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Social Media & Digital Coordinator

Company: Jaybird
Location: Park City
Posted on: June 12, 2021

Job Description:

The social media coordinator is responsible for day to day social media management. Areas of focus include community growth, alignment with athlete, ambassador and influencer programs and spearheading our social commerce initiatives. This role is on the frontlines for the brand and requires a deep understanding and passion for social media and what drives engagement and product discovery.This person will play a critical role in shaping and driving Jaybirds digital marketing executions to deliver activations across social media that not only drive key KPIs but also tell the Jaybird brand and product stories in an engaging, powerful way, as well as help manage and push executions forward. Our Social & Digital Coordinator opportunity lets you combine your passion for creating social content with your strengths in writing, ideation and channel distribution into a unique, rewarding role. Youre a great listener (for our social community) and you know (or can quickly learn) whats important to our consumer.Youre creative, detail-oriented and motivated to build our community. You live and breathe social media, and have a creative eye, and you are always up-to-date on the latest platforms, tools, and trends.Responsibilities:Develop and manage monthly calendars for the creation, posting and optimization of day-to-day social media content focusing primarily on Instagram, Facebook, Twitter, and YouTubeCreate engaging, fresh social media content that drives engagement and product discovery (e.g. Reels, Stories, Live, etc.)Enhance product discovery on Social Media through managing our Facebook Shop, boosting posts, and maximizing our influencer and ambassador executionsAnalyze metrics around brand and consumer to deliver insights/benchmarks for our channels and content performanceCurate UGC from our community of ambassadors, athletes, andmedia/PR to distribute through all our channelsGrow the Jaybird social community by managing and creatively engaging fansBe the eyes and ears of our brand, listening to what our audience has to sayUse social media tools to publish content, monitor conversations and trending topics, and gather performance metricsStay current with digital, social and consumer trends and actively share out new trends and best practices with the teamPartner with the Digital Marketing Manager to help manage and distribute campaigns, promos, emails, and other contentUnderstand digital strategies and marketing campaigns and track progressWork with Digital and Creative Teams, and external vendors, to coordinate assets; ensure digital assets are designed and written, approved, and routed by deadlinesDrive timelines, and adhere to procedures, requirements, and deadlinesRequirements:A minimum of 2 years of social media experience with a B2C company, and a minimum of 4 years in marketing.A resourceful, innovative, and enthusiastic attitude about all things social media and contentDeep knowledge and understanding of social channels and how to best utilize each of themExcel/Google sheets, PowerPoint/Google slidesFacebook Analytics & Business Manager, Instagram AnalyticsExcellent writer, with top-notch editing and proofreading skillsBasic understanding of analytics and experience optimizing contentExperience using social publishing platformsStrong organizational skills, focus, and attention to detailBonus Points ifYou have experience with the Adobe Creative SuiteYou have video editing skillsLogitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, were small and flexible enough for every person to take initiative and make things happen. But were big enough in our portfolio, and reach, for those actions to have a global impact. Thats a pretty sweet spot to be in and were always striving to keep it that way.All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713- 4866 for assistance.

Keywords: Jaybird, Salt Lake City , Social Media & Digital Coordinator, Other , Park City, Utah

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