Consumer Insight Mgr
Company: Parks, Experiences and Products
Location: Kaysville
Posted on: August 6, 2022
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Job Description:
"We make magic." That s our motto at Walt Disney Parks and
Resorts. And it permeates everything we do. At Disney, you ll help
inspire that magic by enabling our teams to push the limits of
entertainment and create the never-before-seen!The Consumer
Insights, Measurement, and Analytics (CIMA) organization informs
strategy development through relevant data analytics, integration
and insights. We provide consumer centric solutions through deep
understanding of all relevant audiences.You will reside within the
Walt Disney World Consumer Insight Team. This team identifies
demand drivers and revenue opportunities, explores consumer needs
to inform long-term strategies, evaluates and understands audiences
and their perceptions, and maximizes the guest experience across
our four theme parks, water parks, Resorts, and Disney Springs to
build long-term consumer loyalty and sustainable profitability.You
will report to a Senior Manager within Consumer Insights and the
location for this role is Orlando as a hybrid employee requiring
regular in-person availability with the option to also partially
work remote. This role will support consumer market research
elements of the following team scope of responsibility for the Walt
Disney World Resort: Consumer Insight, Marketing Strategy, Sales
Analytics, Commercial, Advanced Optimization and Channel Analytics.
Job Overview-Internal : "We make magic." That s our motto at Walt
Disney Parks and Resorts. And it permeates everything we do. At
Disney, you ll help inspire that magic by enabling our teams to
push the limits of entertainment and create the
never-before-seen!The Consumer Insights, Measurement, and Analytics
(CIMA) organization informs strategy development through relevant
data analytics, integration and insights. We provide consumer
centric solutions through deep understanding of all relevant
audiences.You will reside within the Walt Disney World Consumer
Insight Team. This team identifies demand drivers and revenue
opportunities, explores consumer needs to inform long-term
strategies, evaluates and understands audiences and their
perceptions, and maximizes the guest experience across our four
theme parks, water parks, Resorts, and Disney Springs to build
long-term consumer loyalty and sustainable profitability.You will
report to a Senior Manager within Consumer Insights and the
location for this role is Orlando as a hybrid employee requiring
regular in-person availability with the option to also partially
work remote. This role will support consumer market research
elements of the following team scope of responsibility for the Walt
Disney World Resort: Consumer Insight, Marketing Strategy, Sales
Analytics, Commercial, Advanced Optimization and Channel Analytics.
Responsibilities : The Consumer Insight Manager will be responsible
for all phases of the market research process including needs
identification, project design/management, survey/discussion guide
design, data analysis, synthesis, and presentation of objective,
clear, and actionable insights. --- Integrate Insights - Summarize
multiple sources of information to provide holistic perspectives
and recommendations to identify new business opportunities and
provide forward-looking projections --- Think Expansively -
Demonstrate curiosity and challenge the status quo to create new
ways to analyze and summarize data insights and patterns ---
Analyze data and draw conclusions - Create fact-based insights,
test hypotheses, and build models to produce objective and clear
conclusions --- Exercise leadership - Lead consumer insight
projects with personal accountability. Manage all phases of the
research process including needs identification, methodology
design, survey design, cross-functional management, data mining,
and presentation of results, using the proper techniques along the
way that provide insights and actionable results that address the
business opportunities --- Team up with partners - Develop and
further relationships with internal partners to build influence,
manage external vendors, and lead specific work-streams and
cross-function deliverables --- Tell Stories - Use all available
resources to communicate findings in an easily understandable way
that is actionable for the business Basic Qualifications :
Keywords: Parks, Experiences and Products, Salt Lake City , Consumer Insight Mgr, Other , Kaysville, Utah
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