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Website Optimization (A/B Testing) Specialist

Company: Disruptive Advertising
Location: Lindon
Posted on: September 15, 2019

Job Description:

SUMMARY

Disruptive Advertising has a current opening for a Website Optimization (A/B Testing) Specialist. Our Website Optimization (A/B Testing) Specialist are experts in conversion rate optimization, responsible for identifying website optimization opportunities for our clients. The Website Optimization Specialist participates in all aspects of clients' website optimization campaigns including website optimization strategy development, client relationship management, A/B testing, monitoring, optimizing, analysis, and reporting.

ESSENTIAL DUTIES & RESPONSIBILITIES


  • Optimize the way our clients generate leads from their website design and functionality through hands-on daily management of website optimization activities (like A/B tests, multivariate tests, surveying, heat map analysis)
  • A/B testing all areas across the user experience that influences conversion
  • Analyze data to find trends to improve performance metrics
  • Create and execute on-going testing strategies for website funnels, landing pages, home pages, etc.
  • Work with designers to brainstorm and create designs to maximize client conversion rates
  • Identify and maximize new opportunities for client growth
  • Stay up-to-date on news, trends and technology in the Website Optimization space

    Qualifications

    • 2+ years experience with advertising platforms and/or conversion website optimization
    • Strong experience using search, display and social advertising platforms such as Google Ads, Bing, LinkedIn, Facebook and Twitter
    • Background in analyzing and building reports from analytics platforms and translating them into spreadsheets and presentation decks, and synthesizing metrics into tactical recommendations
    • Proven track record of improving digital conversion rates through testing and campaign analytics feedback
    • Experience leveraging A/B testing and/or personalization platforms like Visual Website Optimizer, Optimizely, Google Optimize, Adobe Target, or similar

      BENEFITS/PERKS

      • Medical, Vision and Dental Insurance
      • WellVia services (Tela-Medical Services)
      • EAP Services (Employee Assistance Program)
      • Short & Long-term Disability
      • Accident and Critical Illness Coverage
      • Life Insurance
      • 24 Hour Travel Assistance Services
      • Maternity/Paternity Pay
      • 10 Paid Holidays Per Year
      • Flexible PTO Policy
      • Vacation bonus ($500/after 1st year, additional $250/every year after)
      • Company Vacation Homes to Use after first anniversary
      • 401K Plans
      • On-site Massage Chairs
      • Fully stocked snacks in break room
      • Personal and Financial Development Courses
      • Charity Committee
      • Employee Referral Bonuses
      • Monthly Contests and Employee Appreciation Activities
      • Fitness Membership with VASA Fitness
      • A Company Top Golf Card

        WORKING CONDITIONS & REQUIREMENTS

        • This position requires qualified individuals to see, hear and speak (verbally and audibly). Required to sit and stand for extended periods of time.
        • May be required to work on a computer for extended periods of time including viewing the screen, using a mouse and manipulating a keyboard with hands, reaching with arms.

          EQUAL-OPPORTUNITY EMPLOYER

          Disruptive Advertising is an equal opportunity employer and expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information or veteran status.

          NOTE: You must be living in Utah or be willing to relocate for this position

Keywords: Disruptive Advertising, Salt Lake City , Website Optimization (A/B Testing) Specialist, Other , Lindon, Utah

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