Paid Advertising Specialist

Company: Picklr Franchise - Utah
Location: Kaysville
Posted on: February 16, 2026

Job Description:

Job Description Job Description About Us The Picklr is the fastest-growing indoor pickleball franchise in the country, committed to delivering a best-in-class member experience and supporting our franchisees in building successful, thriving clubs. We’re passionate about growth, innovation, and empowering our team at every level. Position Summary The Paid Advertising Specialist will work closely under the guidance of the Digital Marketing Director to implement and execute our paid advertising strategies across a variety of platforms, including Google, Meta, YouTube, and programmatic advertising. The role also involves building campaign performance reports in Google Sheets, and contributing to AI-driven automation projects. Key Responsibilities Paid Advertising Implementation: Execute and manage paid campaigns on Google, Meta, YouTube, and programmatic platforms, ensuring alignment with The Picklr’s performance goals and brand standards. Analytics & Reporting: Create, manage, and update reporting dashboards using Google Sheets and Looker Studio to deliver actionable performance insights for all franchise locations and the executive team. Cross-Functional Collaboration: Work with creative, operations, and analytics teams to ensure messaging is aligned and campaign assets are optimized. CRO: You know that advertising and digital marketing are reliant on the performance of the website. You have a keen eye for identifying gaps in the funnel and identifying ways to improve. You always have a new experiment in the back of your mind. Qualifications & Experience 2 years of hands-on ad platform experience. Hands-on experience with Meta is required Experience with Google and other ad platforms is preferred. Experience working with Paid media strategies as part of a multi-location business model is a plus. Experience working with paid media in an agency background is preferred. Proficient in Google Sheets with experience using formulas (e.g., VLOOKUP, IF, QUERY) for reporting. Familiarity with AI tools, automation platforms, or programmatic advertising is a plus. Strong attention to detail, communication, and a willingness to learn and adapt quickly. Able to communicate with internal and external stakeholders. Who’s the Best Fit for This Role? The ideal Digital Marketing Specialist is: Meta Ads Expert: You likely are following more advertising and marketing experts than friends on your social platforms. You know the ins and outs of Meta and the strategies that drive real growth. AI-First & Tech-Savvy: Naturally curious about automation and emerging tools that improve marketing performance. Eager to Learn: You are eager to learn new strategies, push that status quo and find new ways to improve. Performance-Oriented: You enjoy solving problems and focusing on tangible business outcomes. Collaborative & Flexible: You’re a team player who thrives in a fast-paced, high-growth environment. It is second nature for you to collaborate and keep team members updated on needs and progress so work can continue seamlessly. Organized: You meticulously write down and track every part of your work. You know exactly what is going on and where things are at with every task. You are effective at task management and prioritization and are able to not only be in the weeds on projects but also see the big picture problems and goals. Why Join The Picklr? Be part of one of the fastest-growing franchises in the U.S. Shape the future of The Picklr’s digital strategy across dozens of local markets. Work with a team that values innovation, speed, and data-driven decision-making. Enjoy a culture of growth, collaboration, and fun—on and off the court. E04JI802mpqq408m3jf

Keywords: Picklr Franchise - Utah, Salt Lake City , Paid Advertising Specialist, PR / Public Relations , Kaysville, Utah