Marketing Technology Manager (B2B/ABM-Focus)
Company: Snap Finance
Location: Salt Lake City
Posted on: April 10, 2021
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Job Description:
Snap Finance is reinventing how everyday Americans and even
those with credit challenges gain quick and easy access to the
things they want and need. This fast-paced, technology-focused
consumer finance company is already available at over 30,000 retail
locations and e-commerce sites. These merchants and retailers
typically see significant increases in their sales by providing
Snaps flexible financial solutions that are easy to use, fast, and
feature high approval rates and amounts. Since 2012, weve helped
over 2 million customers access the things they want and need, such
as auto repair, tires and wheels, home appliances, and household
furniture, with our simple lease-to-own and loan options. This role
will have oversight of some of the most advanced Mar-Tech stacks
around, including: (ABM) Account-Based Marketing (e.g., Terminus or
Demandbase), CRM, and marketing automation (e.g., Salesforce,
Hubspot, Pardot), and analytics (e.g., Google Analytics and Adobe).
The most important technology for this role will be the oversight
and integration of ABM and CRM. This role will also require
cross-departmental training to drive superb results through
enterprise ABM. This role will also involve hands-on leadership on
lead flow, lead scoring, and results tracking. This leader will
have a proven and documented history of building and managing
high-impact, high-ROI marketing and sales campaigns and solutions.
This person should be comfortable doing hands-on technology
configurations, enthusiastic analysis of key results, and
presenting results to senior leaders across the organization. This
is a fun and fast-paced role where this individual will be a big
bridge between the marketing and sales organizations. The ideal
candidate has a deep understanding of B2B digital marketing, lead
generation and scoring, CRM, Account-Based Marketing (ABM)
workflows, and KPIs. This person must have an analytical and
operational/technical skillset, and thrive in a fast-moving,
rapidly-evolving organization. This person will be a Rockstar
technical marketer, equally comfortable developing and
communicating strategy to the C-Suite and getting their hands dirty
executing sales and lead generation campaigns. They must also be
enthusiastically results-driven where they are eager to check
campaigns daily and share key learnings. This work is fun, highly
engaging, and requires a very proactive approach to testing and
learning the best techniques for each sub-segment of prospects. All
knowledge of retail and e-commerce in retail services like
automotive, home furnishings, appliances, and electronics are a big
plus and should be highlighted during the application process
The Job
You
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Keywords: Snap Finance, Salt Lake City , Marketing Technology Manager (B2B/ABM-Focus), Sales , Salt Lake City, Utah
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