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Senior Marketing Manager

Company: Henry Schein One
Location: American Fork
Posted on: January 15, 2022

Job Description:

When technology connects, more data is shared, more tasks are automated, and more work gets done. And most importantly, dental professionals have more time to focus on providing a quality experience for their patients. In fact, one connected practice management system simplifies each step of the patient experience -- from first contact and scheduling to clinical treatment and billing, to ensuring loyalty and recurring care.

If you are looking for a growing career that makes a difference, come be part of our team today!

JOB OVERVIEW:

This position is responsible for developing, managing and executing integrated marketing programs that generate awareness and sales leads for Henry Schein Practice Solutions products and services. Work closely with Product Marketing, Product Management and Sales to understand product marketing strategies and objectives and work collaboratively to develop demand- and lead-generation strategies and content to manage the production, execution of marketing campaign deliverables and activities. Track success metrics and adjust strategies and tactics to take advantage of those that are the most productive. Lead and mentor other marketing specialists and contractors as assigned.

KEY RESPONSIBILITIES:

  • Create and deliver best practices integrated campaign strategies for assigned products, services or business unit to generate awareness, guide prospective customers along the buyer journey and generate awareness, demand and sales leads.
  • Utilize marketing best practices and new innovations or ideas to create and manage the development of marketing content, including brochures, websites and web pages, advertisements, white papers, e-books, articles, email, direct mail, invitations and so on, using internal creative team and agency resources.
  • Support Sales Department in supplying collateral, tradeshow booths, demo equipment, and sales enablement training tools.
  • Follow, maintain and create marketing best practices in planning, managing and executing campaign activities and deliverables.
  • Capture, measure and analyze results from demand- and lead-generation activities and programs to evaluate effectiveness and ROI and adjust future activities to maximize demand and leads.
  • Provide strategic input on campaign strategy in alignment with corporate goals and priorities.
  • Manage marketing campaign budget following established finance process guidelines.
  • Lead and mentor other marketing specialists and contractors, ensuring they understand and follow best practices and successfully execute their assigned tasks.
  • Set an example for the entire marketing campaign team in the use of best practices.
  • Participate in special projects and perform other duties as assigned.

    QUALIFICATIONS:
    • Typically 6 to 8 or more years of increasing responsibility in terms of any applicable professional experience. Experience building integrated marketing campaigns that produce measureable results in support of revenue objectives.
    • High proficiency in using integrated demand generation tools, tactics and processes.
    • Experience with digital marketing tools such as SEO, retargeting and Google Analytics
    • Experience with marketing automation systems, such as Eloqua or Marketo
    • Experience working with telesales and field sales reps, as well as product management, to build lead generation programs and customer-facing deliverables.
    • Proficiency in persuasive marketing communication.
    • Strong understanding of product marketing strategy, campaign marketing strategy, lead generation strategy and reporting.

      Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

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Keywords: Henry Schein One, Salt Lake City , Senior Marketing Manager, Accounting, Auditing , American Fork, Utah

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